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      <image:title>News - The government should encourage investment in the UK fishing fleet</image:title>
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      <image:title>News - The government should encourage investment in the UK fishing fleet</image:title>
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      <image:title>News - The government should encourage investment in the UK fishing fleet</image:title>
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    <loc>https://www.western.fish/news/a-new-producer-organisation</loc>
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      <image:title>News - A new Producer Organistion joins the UK POs</image:title>
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    <loc>https://www.western.fish/news/wfpo-brexit-statement</loc>
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    <lastmod>2021-02-02</lastmod>
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      <image:title>News - WFPO Statement on the Brexit Agreement</image:title>
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    <loc>https://www.western.fish/news/wfpo-appoints-chair</loc>
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    <lastmod>2021-02-02</lastmod>
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      <image:title>News - WFPO appoints its first chair</image:title>
      <image:caption>Scenic shot of the beach with waves hitting the rocks.</image:caption>
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    <loc>https://www.western.fish/news/wfpo-appoints-manager</loc>
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    <lastmod>2021-02-02</lastmod>
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      <image:title>News - New PO appoints manager</image:title>
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    <loc>https://www.western.fish/home</loc>
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    <lastmod>2026-01-14</lastmod>
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      <image:title>Home</image:title>
      <image:caption>WFPO Aims 1.     Add value to members’ products, grow demand and improve market conditions. 2.     Improve sustainability of members’ operations to achieve the highest sustainability standards. 3.     Collaborate with government and other stakeholders to deliver benefits to members and broader society, being open and innovative in addressing joint challenges.</image:caption>
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      <image:caption>hand-drawn armchair icon</image:caption>
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      <image:title>Home</image:title>
      <image:caption>hand-drawn empty pill bottle icon</image:caption>
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      <image:title>Home</image:title>
      <image:caption>hand-drawn aim target icon</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6005b712259ef06ca93e7bb6/1611937491525-57GJFMODX7P6RBXMTAPZ/Seafood+graphic.png</image:loc>
      <image:title>Home</image:title>
      <image:caption>hand-drawn simplified needles in back acupuncture icon</image:caption>
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    <image:image>
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      <image:title>Home</image:title>
      <image:caption>Scenic shot of the beach with waves hitting the rocks.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6005b712259ef06ca93e7bb6/1611944062086-1M3CRBMOR6KVDKBQDZTM/brixham.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>Bright natural dining room nook with vases plates and fruits on the table.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6005b712259ef06ca93e7bb6/1611944718351-5COBV5LRBXOUPCKPJCOO/_DSC3787+%281%29.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>Pretty Caucasian woman at the beach smiling at camera.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6005b712259ef06ca93e7bb6/1611944465379-Y709JDUCZ9VI8ZIARMBH/markg.png</image:loc>
      <image:title>Home</image:title>
      <image:caption>Happy smiling woman with curly hair lounging on couch.</image:caption>
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  <url>
    <loc>https://www.western.fish/about</loc>
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    <lastmod>2021-02-01</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6005b712259ef06ca93e7bb6/1612098869159-WE7S09NV0N8W33WH4HWR/_DSC6310p.jpg</image:loc>
      <image:title>About - Producer Organisations</image:title>
      <image:caption>POs are entrusted with quota management and other responsibilities such as representing their members interests at a government and policy level, and improving market conditions for the catch. Producer Organisations (POs) are officially recognised bodies set up by fishery producers. POs represent the majority of companies catching UK wild seafood and, as such, achieve positive change from their unique position of influence between fishing companies and the UK government. POs are key institutions to achieving the objectives of the UK’s new fisheries legislation including the Fisheries Act. POs are at the forefront of delivering a sustainable and profitable future for the UK seafood sector. They have also had the responsibility of collaborating with government over the past few years as our relationship with the EU has been negotiated.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6005b712259ef06ca93e7bb6/1612101307434-P8F5IXX5GQV294X2N1BD/_DSC2915+%282%29.jpg</image:loc>
      <image:title>About - The WFPO</image:title>
      <image:caption>WFPO was recognised as a PO by the Marine Management Organisation in April 2020, and became fully operational as of 1 January, 2021 – auspiciously on the same day as the UK became an independent coastal state. WFPO has therefore been created at a time that will be very important for producer organisations. A strong governance structure has been set up to ensure that the PO is acting on behalf of all members equally. The board is led by an independent chair, and all members have the opportunity to become board members with a voting right. We will be working closely with the other POs in the UK, and especially with those in the South West region, and will be a proud and supportive member of the National Federation of Fishermen’s Organsations and the UK Assotiation of Fish Producers’ Orgaisations.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6005b712259ef06ca93e7bb6/1612101123534-0UU65MDYRWQ89681WC38/PHOTO-2021-01-21-10-57-18.jpg</image:loc>
      <image:title>About - Our Aims</image:title>
      <image:caption>Add value to members’ products by growing demand and constantly improving the conditions of production for members. Improve and document sustainability of members’ operations to achieve the highest sustainability standards, including independent assessment Collaborate with government and other. stakeholders to deliver benefits to members and broader society, being open and innovative in addressing joint challenges.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.western.fish/whoweare</loc>
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    <lastmod>2026-01-14</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6005b712259ef06ca93e7bb6/1612102690965-Q3Z9C2KR9OYKHNJK8XVP/IMG_3476+%281%29.jpg</image:loc>
      <image:title>Who we are - Chief Executive Officer</image:title>
      <image:caption>Chloe North Chloe's past experience is in fishery management consultancy and sustainable seafood certification. She has worked on the sustainability of diverse fisheries around the world, such as Peruvian anchoveta, tuna fisheries using Fish Aggregation Devices, and the West African fishmeal industry. She has also worked as outreach to the UK and Irish fishing industry for the Marine Stewardship Council.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6005b712259ef06ca93e7bb6/c67bd72c-7e81-404e-b474-3a1723ca3304/IMG_20191225_135531832_HDR.jpg</image:loc>
      <image:title>Who we are - Acting Chief Executive Officer (maternity cover)</image:title>
      <image:caption>Harry Owen Harry is a fisheries management professional with a good knowledge and understanding of fishing policy, fisheries science, and management, and a Master’s Marine Environmental Management from the University of York. He has over 10 years experiance working in the fisheries and seafood industries and set up one of the UK’s first dedicated fishing gear recycling schemes. Prior to working at the WFPO he was a Fisheries Consultant, worked in seafood sourcing and sustainability, and on board fishing vessels as an at-sea Observer.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6005b712259ef06ca93e7bb6/1612102851280-QWVGPZ7PE31EUL0CJH1X/markg.png</image:loc>
      <image:title>Who we are - Independent Chair of the Board</image:title>
      <image:caption>Mark Greet Mark is the Managing Director of Falfish. Falfish is a Cornish family business established in 1979 and are a key buyer and processor of fish and shellfish in the southwest.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6005b712259ef06ca93e7bb6/1612103077964-PNG5265CWLT4FMMQ4OJI/PHOTO-2021-01-21-10-57-24.jpg</image:loc>
      <image:title>Who we are - Member</image:title>
      <image:caption>Passmore Fishing Ltd Passmore Fishing Ltd is owned by a fifth-generation fishing family, with Russell Passmore ex-skipper managing the vessels, and his son Alex expanding the business into a fully integrated shellfish fishing and processing firm. Passmore Fishing has three vessels, two scallopers and a whelk potter. More Seafood Ltd is the processing arm of the business, based in Paignton, Devon and exporting shellfish around the world.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6005b712259ef06ca93e7bb6/1612103300744-QVQAT10MBSF1345DHDMH/Emily_J_6+%281%29.jpg</image:loc>
      <image:title>Who we are - Member</image:title>
      <image:caption>Paul Stone Paul is the owner and skipper of the Emily J. Paul is a third-generation Devon fisherman. The Emily J is a scalloper and trawler, run as a father and son business, with both men fishing alongside longstanding crewman Tom Leather.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Who we are - Member</image:title>
      <image:caption>Waterdance Ltd Waterdance is a family-owned fishing company, born when a coastal farming family bought their first fishing vessel in 1957. Starting with a 12ft potter, it has grown into one of the biggest fleets in the South West, with over 20 vessels in Devon and Cornwall. The beam-trawl vessels and whelk potting vessels in the Waterdance fleet are in the WFPO. Waterdance is part of the Greendale Group and supplies the Greendale Farmshop.</image:caption>
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  <url>
    <loc>https://www.western.fish/services</loc>
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    <lastmod>2021-02-01</lastmod>
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      <image:title>Services</image:title>
      <image:caption>hand-drawn armchair icon</image:caption>
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    <image:image>
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      <image:title>Services</image:title>
      <image:caption>hand-drawn aim target icon</image:caption>
    </image:image>
    <image:image>
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      <image:title>Services</image:title>
      <image:caption>hand-drawn empty pill bottle icon</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6005b712259ef06ca93e7bb6/1611932602386-UXN2PM4EPZA6C0OMQACY/Seafood+graphic.png</image:loc>
      <image:title>Services</image:title>
      <image:caption>hand-drawn simplified needles in back acupuncture icon</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6005b712259ef06ca93e7bb6/1612102253153-QDEJJM0TIYFIK0F5UN1S/_DSC8205.jpg</image:loc>
      <image:title>Services - “The Emily J is a new boat for us but the Western FPO has been very supportive so far, and has made sure we are well represented in recent government consultations.”</image:title>
      <image:caption>— Paul Stone., SKIPPER &amp; OWNER, THE EMILY J</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.western.fish/contact</loc>
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    <lastmod>2021-02-02</lastmod>
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      <image:title>Contact</image:title>
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  </url>
  <url>
    <loc>https://www.western.fish/our-approach</loc>
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    <lastmod>2025-05-09</lastmod>
  </url>
  <url>
    <loc>https://www.western.fish/get-started</loc>
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    <lastmod>2025-05-09</lastmod>
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